Public Relations (Issues & Crisis Management, CSR, Public Communication Campaign)
Public Health Communication
Education
(Ph.D.) Michigan State University, Dept. of Ads & PR
Experience
President, Korean Academic Society for Public Relations
Editor-in-chief, Journal of Public Relations
Committee Member for Public Service Announcements, Korea Broadcast Advertising Corp.(KOBACO)
Auditor(non-standing), Korea International Broadcasting Foundation (ArirangTV)
Non-executive Director, Korean Tourism Organization
Journal Articles
(2023)
Message frame and health literacy: Strategies to improve adherence to antihypertensive medication..
RESEARCH IN SOCIAL & ADMINISTRATIVE PHARMACY.
19,
7
(2022)
의약품 부작용 메시지의 구조 및 표현과 복약 비이행 의도 : 인지부하와 지각된 부작용 가능성의 매개효과를 중심으로.
한국언론학보.
66,
2
(2021)
COVID-19 and Public Masking Compliance in Korea: We-ness and Individualism-Collectivism at the Individual Level.
HEALTH COMMUNICATION.
1,
1
(2021)
The Effects of Corporate Elitism and Groupthink on Organizational Empathy in Crisis Situations.
PUBLIC RELATIONS REVIEW.
47,
1
(2020)
코비드-19 마스크 착용 행동에 영향을 미치는 요인.
인문사회 21.
11,
5
(2019)
유명인의 공황장애 고백이 유명인에 대한 동일시, 위험지각, 건강행동 의도에 미치는 영향.
인문사회 21.
10,
6
(2019)
디지털 시대의 온라인 공중 집단행동에 대한 집단 효능감의 역할: 청와대 국민청원 사이트 참여를 중심으로.
홍보학연구.
23,
3
(2019)
Why Legitimacy Matters in Crisis Communication: A Case Study of the "Nut Rage" Incident on Korean Air.
JOURNAL OF BUSINESS AND TECHNICAL COMMUNICATION.
33,
2
(2018)
심리적 거리감에 따른 책임 귀인이 위기 대응 전략의 효과에 미치는 영향.
한국언론학보.
62,
5
(2017)
Exploratory Study on the Reconceptualization of Optimistic Bias as a Dual-Dimension Construct.
홍보학연구.
21,
6
(2017)
Facilitating Public Access to the Arts: Applying the Motivation, Opportunity, and Ability Framework to the Case of the UK Royal Opera House.
Journal of Arts & Humanities.
6,
7
(2017)
이슈 정당성과 심리적 거리감이 갈등 이슈 관련 정책 지지에 미치는효과 연구.
한국언론학보.
61,
2
(2016)
Reward for organ donation: Is it effective or not as a promotion strategy?.
International Journal of Nonprofit and Voluntary Sector Marketing.
21,
2
(2015)
Exploring a process model for stakeholder management.
Public Relations Journal.
9,
4
(2014)
Corporate Social Responsibility in Korea: How to Communicate Global Issues to Local Stakeholders..
CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT.
21,
3
(2014)
기업 위기 유형에 따른 인지적ㆍ정서적 신뢰 위반, 사과 전략, 신뢰 회복 간의 관계 연구.
한국언론학보.
58,
2
(2014)
Willingness to Pay for the Subscription Fee of Public Broadcasting System..
Advances in Journalism and Communication.
2,
1
(2013)
The Effect of Parasocial Interaction on Intention to Register as Organ Donors through Entertainment-Education Programs in Korea..
ASIA-PACIFIC JOURNAL OF PUBLIC HEALTH.
(2012)
Sexual harassment in Korean college classrooms: how self-construal and gender affect students' reporting
behavior.
GENDER PLACE AND CULTURE.
(2012)
Individual and Organizational Antecedents of Professional Ethics of Public Relations Practitioners in Korea..
JOURNAL OF BUSINESS ETHICS.
Publications
(2013)
한국정부의 해외PR.
대영문화사.
Co-author
(2007)
한류와 문화커뮤니케이션.
커뮤니케이션북스.
Co-author
(2007)
PR, 공중합의 형성 과정과 전략.
커뮤니케이션북스.
Solo
(2005)
현대사회와 미디어의 이해.
커뮤니케이션북스.
Co-author
(2004)
전략적 이슈관리 PR: 위기를 사전에 예방하기.
커뮤니케이션북스.
Solo
Conference Paper
(2020)
Investigating the effects of the side effect descriptors in written medication information on optimistic bias, perceived risk, and intentional non-adherence..
International Communication Association.
UNITED STATES
(2019)
Channel tie strength and rumor diffusion in the 2018 Korean local government election..
MAPOR.
UNITED STATES
(2018)
From public opinion to private actions: A psychological distance perspective..
Midwest Association for Public Opinion Research.
UNITED STATES
(2017)
Conservatives, underdogs, and the diffusion of fake News.
The Midwest Association for Public Opinion Research.
UNITED STATES
(2017)
How birds of a feather fake news together.
The Midwest Association for Public Opinion Research.
UNITED STATES
(2017)
A booster for better adaptation? The effect of SNS on acculturation of North Korean refugee youths.
The International Communication Association.
UNITED STATES
(2017)
Selling goodwill overseas: Adapting a construal level perspective on corporate social responsibility (CSR) communication.
The International Communication Association.
UNITED STATES
(2017)
The effect of corporate elitism and groupthink on organizational empathy in crisis situations.
The International Communication Association.
UNITED STATES
(2016)
Communicating MERS information: The importance of time in crisis management.
International Association for Media and Communication Research.
UNITED KINGDOM
(2016)
Differences of Chinese consumers’ expectation toward CSR of domestic corporate vs. foreign corporate.
Pacific and Asian Communication Association.
MALAYSIA
(2016)
Have you ever annoyed by alarm?: The influence of health care application on self-efficacy.
Pacific and Asian Communication Association.
MALAYSIA
(2016)
Psychological reactance on antismoking campaigns by message types.
Pacific and Asian Communication Association,.
MALAYSIA
(2016)
The price of names: Clarifying the relationship between online petition and WTP for prosocial campaigns.
Pacific and Asian Communication Association.
MALAYSIA
(2015)
How to reduce perceived risk of medical tourism through message framing.
World Communication Association.
PORTUGAL
(2015)
Blinded by five colors: A discussion of public campaigns in the light of cultural dimensions and construal level theory.
World Communication Association.
PORTUGAL
(2015)
Discriminative appeals for smoke free campaign considering cultural variations: Individualism vs. collectivism.
World Communication Association.
PORTUGAL
(2014)
In and Out Group Strategy as Counter Frame to Cool Off Conflicts.
MAPOR.
UNITED STATES
(2014)
What makes legitimacy? To refine organizational legitimacy in PR perspective..
National Communication Association.
UNITED STATES
(2014)
Conflict resolution and social integration communicator.
International Communication Association.
UNITED STATES
(2014)
The effect of message framing on corporate social responsibility in different psychological distance: A construal level perspective..
International Communication Association.
UNITED STATES
